Ecommerce Sales

>> Sales of the Wii hit a new low

Posted 14 / 09 / 2010

One of the leading 'commerce and ecommerce' market research companies has just released some new retail sales figures. The NPD Group began it's work 1967, it's primary focus is the US market, and it tracks market developments in many areas of commerce.

One of it's prime sectors is consumer electronics, such as video game consoles. For the past two years, the figures that the NPD Group released, showed that the Wii was by far the highest selling console in the US. For some months it sold more units than the 360 and PS3 combined.

But for the month of August, 2010, sales of the Wii had slumped to the lowest recorded by NPD. The Wii sold two hundred and forty four thousand units. Whereas the 360 sold three hundred and fifty seven thousand units. The PS3 had sold two hundred and twenty six thousand units.

There was some consolation for Nintendo, however. Their handheld console, the DS, had sold three hundred and forty two thousand units in August. Only fourteen thousand units behind the 360. But, for the DS, even those numbers were low. Such were the stunning sales numbers of the Wii and DS.

The NPD unit sales figures are a combination of both real world (commerce) and online (ecommerce) sales. Analysts have been examining the data and developing theories for the slump in sales. The two most popular theories are thus,

a) The Wii has been such a sales sensation, that most people who wanted a Wii have now purchased one.

b) No Wii game released in the last five months has made the top 10 list for sales volume.